In 2007, Keep Los Angeles Beautiful (KLAB), a citywide volunteer-based program, was established to help create, maintain and promote a litter free and beautiful City of Los Angeles by promoting the reduction of waste through various beautification projects and its strong volunteer base. This year, KLAB will launch the Beautify Los Angeles Campaign.

Our campaign is in conjunction with the national Keep America Beautiful’s Great American Cleanup to remove debris, beautify communities, rebuild public spaces, and reclaim thoroughfares to spur community health and economic activity. Through this campaign, it is our goal to engage, educate, and empower residents to become influential leaders in transforming their communities into safer, cleaner, and improved environments!

It is our goal to reach residents from all parts of Los Angeles to raise consciousness about the importance of maintaining a clean and healthy environment for all. Studies have shown that clean communities benefit individual residents in terms of health and increases overall community cohesion. Our target population are the communities whose neighborhoods are affected by unhealthy environments throughout the City of Los Angeles. However, our campaign will give particular attention to neighborhoods with the most need.